© Purdy Smith Ltd 2017-2019


The General Data Protection Regulation (“GDPR”) made significant changes to data protection law across the EU and came into force on 25 May 2018. 

This article, published on 5 March 2018, summarises a number of blog posts from the ICO, the UK's data protection regulator, which busted various myths about the GDPR, many of which continue to perpetuate.

The article can be downloaded as a PDF by clicking here.  It is also available to view on LinkedIn by clicking here.


Mark Smith co-presented a session at The American Conference Institute's Digital Advertising Law & Compliance Conference in New York on June 25th / 26th 2018.

​The session was titled "Where in the World is My Ad Subject to Regulation? Uncovering the Legal Landmines of Advertising on a Global Level" and examined a number of common legal pitfalls to be wary of when running international advertising campaigns.​​



  LEGAL 500 UK 2019

We’re only a few weeks into 2019 and it is already clear that it is going to be another interesting year for UK advertising and marketing law.

This in-depth article, first published on 5 February 2019, highlights a variety of anticipated developments and ongoing hot topics, including a new five-year strategy for the Advertising Standards Authority (“ASA”), a new rule against gender stereotyping in the CAP and BCAP Codes and initial UK enforcement of the General Data Protection Regulation (“GDPR”).  It also considers several sector-specific issues such as continued crackdowns on junk food and gambling advertising. 

The article can be downloaded as a PDF by clicking here.  It is also available to view on LinkedIn by clicking here.

The Purdy Smith blog is the place to visit for the latest firm news, helpful legal updates and details of upcoming events.


Purdy Smith is delighted to be listed as a leading law firm in the Brand Management category of The Legal 500 UK 2019.

This is a fantastic result, particularly as the firm only started trading in July 2017, and is testament to the fact that we already act for a variety of household name brands.

Purdy Smith’s founder, Mark Smith, was recommended in both the Brand Management and Travel: Regulatory and Commercial categories.






Mark Smith was delighted to speak as part of a panel at The Canadian Institute's 24th annual Advertising & Marketing Law Conference in Toronto on January 22nd / 23rd 2018.

​The panel session was titled "The European and American Advertising Experience: Managing Your Cross-Border Risk" and examined recent developments in the UK and US.  It also included a discussion about the GDPR.​​

Mid-July marked the first anniversary of Purdy Smith opening its doors for business.

A big thank you to all of our clients and contacts that have supported the firm over the last year or so and also to all of the overseas counsel who have assisted us with international matters.

It has been a very successful first year and we're very excited about further developing the business over the coming months!​



It looks like 2018 is shaping up to be an exciting year for UK advertising law with developments confirmed or anticipated in a number of areas from the sexualisation of children and gender stereotyping in ads to the regulation of gambling advertising and the marketing of unhealthy food and drink to children.

​In addition to these developments, this article examines the coming into force of the General Data Protection Regulation ("GDPR") on 25 May 2018 and the ongoing development of the e-Privacy Regulation, amongst several others.

​The article was published on 29 January 2018 and can be downloaded as a PDF by clicking here.  It is also available to view on LinkedIn by clicking here.

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Purdy Smith's founder, Mark Smith, has a well established presence on Twitter and regularly tweets about new legal cases and developments particularly in the areas of UK advertising, media, consumer and data privacy law. 

His Twitter feed is also a good place to hear the latest news about Purdy Smith, discover recent legal updates we have produced and learn about upcoming events.

You can view Mark's latest tweets here.

Purdy Smith is delighted to have partnered with MBL Seminars to offer half-day advertising and marketing law update seminars.

The seminars provide a practical insight into recent cases and developments and cover a number of hot topics including the General Data Protection Regulation ("GDPR"), pricing practices, social media marketing and the likely impact of Brexit.

You can find full details and a link to reserve a place at any upcoming dates here.  Note that there is a charge to attend.

The first Advertising Standards Authority ("ASA") adjudications on new rules restricting the advertising of junk food to children in non-broadcast media, tough talking in the second chapter of the Government's Childhood Obesity Plan and several other forecast developments mean it is an increasingly difficult time to be advertising unhealthy foods and soft drinks in the UK.

This in-depth article, published on 25 July 2018, examines the challenges for advertisers of such products and considers the steps they should be taking.

The article can be downloaded as a PDF by clicking here.  It is also available to view on LinkedIn by clicking here.