The Purdy Smith Academy is our new external training offering for in-house legal counsel and other business professionals.
It provides external training days in various key areas of commercial law that we advise on at Purdy Smith – namely advertising, consumer, data privacy, and intellectual property law.
The sessions are an excellent way to train junior lawyers, trainee solicitors, and paralegals, as well as anyone who has recently moved into advising on these areas, and also offer a helpful refresher and update for more experienced lawyers. The sessions are provided in an accessible style, and so are also appropriate for other business professionals that might benefit from having a working knowledge of the law in one or more of these areas, including marketeers, salespeople, customer service professionals, and data protection officers.
Each training day is being run in both London and Manchester between September and December 2025 and details of the dates, content, pricing, and how to book are provided below.
You can read about the bespoke training sessions we offer and other events we run on the Training page.
If you would like to book one or more places at any of the training days, or have any questions, then please e-mail mark.smith@purdysmith.com, or use the contact form on the Contact page.
© Purdy Smith Ltd 2017-2025
The Purdy Smith Academy provides outstanding training days for in-house lawyers and other professionals in various areas of commercial law.
ACADEMY TRAINING DAYS IN 2025
Advertising Law Training Day
Dates
- London – Tuesday September 23rd (10am-5pm)
- Manchester – Thursday September 25th (10am-5pm)
Content
- Overview of UK advertising law
- Pricing and promotions (including prize draws and competitions)
- Environmental claims in advertising
- Social media influencers and other online marketing techniques
- Harm and offence issues (including gender stereotyping)
- Comparative advertising
Our advertising law training day is an excellent choice for those who are involved in reviewing advertising materials and website and app copy as part of their job, whether in-house counsel, marketeers, or compliance professionals.
It examines a number of hot topics in the area including environmental claims, social media influencers, and gender stereotyping, as well as covering longstanding issues such as pricing practices and comparative ads. The day will conclude with a practical workshop applying some of the content covered earlier in the day.
Consumer Law Training Day
Dates
- London – Tuesday October 14th (10am-5pm)
- Manchester – Thursday October 16th (10am-5pm)
Content
- Overview of UK consumer law
- Digital Markets, Competition and Consumers Act 2024: Unfair commercial practices
- Consumer Rights Act 2015: Consumer rights and remedies
- Consumer Rights Act 2015: Unfair contract terms
- Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013: Distance selling rules
- Dealing with customer complaints and small claims
Our consumer law training day is a great option for in-house counsel and those in sales, customer service, and regulatory compliance roles that need to know how the law operates in this area.
We will be covering key legislation such as the Digital Markets, Competition and Consumers Act 2024, which recently replaced the Consumer Protection from Unfair Trading Regulations 2008, and has introduced hefty new fining powers for the Competition and Markets Authority (CMA). We will also examine the Consumer Rights Act 2015, including the rights and remedies available to consumers when purchasing goods, services, and digital content, and its rules on unfair contract terms, amongst other topics. The day will conclude with a practical workshop where delegates will be able to apply what they have learned.
Data Privacy Law Training Day
Dates
- London – Tuesday November 18th (10am-5pm)
- Manchester – Thursday November 20th (10am-5pm)
Content
- Overview of UK data privacy law
- UK GDPR: Data protection principles and lawful bases
- UK GDPR: Data sharing and international transfers
- UK GDPR: Individual rights and special category data
- UK GDPR: Accountability and governance
- Privacy and Electronic Communications (EC Directive) Regulations 2003: Cookies and direct marketing rules
Our data privacy law training day is perfect for in-house lawyers, data protection officers, other compliance professionals, and marketeers who need a solid grasp of UK data protection law.
The sessions will examine key legislation in this area, such as the UK GDPR and Privacy and Electronic Communications (EC Directive) Regulations 2003, including the changes being introduced to those statues by the Data (Use and Access) Act 2025. Key concepts such as the data protection principles, individual rights, controller and processor accountability, and the rules around cookies and direct marketing will be explored. The day will end with a practical workshop applying learnings from the day to various commercial scenarios.
Intellectual Property Law Training Day
Dates
- London – Tuesday December 2nd (10am-5pm)
- Manchester – Thursday December 4th (10am-5pm)
Content
- Overview of UK intellectual property law
- Trademarks and passing off
- Copyright and database rights
- Registered and unregistered designs
- Patents
- Trade secrets
Our intellectual property law training day is ideal for in-house lawyers, marketeers, designers, and other professionals who require knowledge of how intellectual property is protected.
The training day covers all of the key UK intellectual property rights, and will cover how those rights arise, and how they can be infringed by others. We will look at key legislation and case law, as well as how to apply for those rights that require registration, namely trademarks, patents, and registered designs. The training concludes with a practical workshop examining how intellectual property rights apply to real world business scenarios.
THE PURDY SMITH ACADEMY
Each training day costs £350 + VAT per delegate if booked on a standalone basis and includes lunch. However, if you book a delegate place at more than one of the training days offered then you can benefit from the bundled pricing options shown below:
- One training day - £350 + VAT
- Two different training days - £600 + VAT
- Three different training days - £825 + VAT
- All four training days - £1,000 + VAT
Hence depending on whether you book two, three, or four of the training days, the price per training day reduces to £300 + VAT, £275 + VAT, or £250 + VAT.
In order for this bundled pricing to apply, you need to book the different training days at the same time. It does not apply to multiple bookings for the same training day.
Note that the same delegate from your organisation does not need to attend each training day for you to benefit from the bundled pricing. I understand that different legal areas are often covered by different roles within a business, and so should you purchase a bundle you are welcome to allocate the delegate place to a different individual each time.
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