We have outstanding expertise on the full remit of advertising and marketing related issues including ad copy clearance, prize draws and competitions, social media, direct marketing, intellectual property, sponsorship, loyalty programs, product placement, ambush marketing, advertising-related commercial contracts and regulatory investigations.  We are also able to offer an outstanding service on international matters due to our strong network of overseas lawyers.

We have in-depth experience working with businesses in the travel sector and offer support on a range of matters including the regulations apply to package travel, ATOL bonding requirements, booking terms and conditions, advertising and pricing issues, commercial contracts, regulatory investigations and customer complaints.

We can draft a wide range of commercial agreements to suit your requirements and effectively govern your relationships with your customers, suppliers and partners.  We have particularly strong expertise in drafting advertising-related agreements, such as creative services agreements and media buying and planning agreements, and consumer-facing contractual documents, such as terms and conditions of sale and supply.

We help clients navigate the complex requirements of the Gambling Act 2005 and related legislation and advise on a range of gambling regulatory issues.  Whether reviewing proposed mechanics, advising on the strict rules that apply to gambling advertising or considering license conditions and social responsibility requirements, we are well placed to assist in this dynamic area.


We counsel leading consumer-facing brands on a range of issues including the regulations applying to in-store, off-premises and distance selling, terms and conditions of sale and supply, customer complaints, e-commerce requirements, regulatory investigations, website compliance audits, rules on alternative dispute resolution and product labelling.

We can support on a variety of data privacy matters including drafting privacy policies, cookies policies and data processing agreements, advising on subject access requests, marketing consents, international data transfers and data commercialisation, and seamlessly coordinating international compliance projects.  We can also provide training and advice on the much anticipated General Data Protection Regulation (“GDPR”) which finally comes into force on 25 May 2018.





We advise brand owners on a variety of intellectual property matters, primarily focusing on trade marks, copyright and passing off.  We assist our clients in the exploitation, management and protection of their brands, including by handling trade mark prosecution work and providing support with trade mark portfolio management.  We also advise upon and draft intellectual property assignments and licences.

© Purdy Smith Ltd 2017-2024


We provide a first-class service across a number of areas including advertising, consumer, intellectual property and data privacy law.